Champagne Strategy

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Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play

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Recent Episodes
  • Chris Maxwell - Inhouse vs agencies & the future of marketing operations - S5 Ep15
    May 25, 2025 – 00:52:06
  • Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14
    Mar 20, 2025 – 00:47:26
  • Paz Pisarski - Building High-value Communities - Community Strategy - S5 Ep13
    Jan 23, 2025 – 01:02:23
  • Ken Roberts - Emotions in Advertising - S5 Ep12
    Jan 19, 2025 – 00:46:00
  • Scott Thomas - Hybrid and crowdsourced creative production - S5 Ep11
    Nov 17, 2024 – 00:53:01
  • Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3
    Aug 8, 2024 – 00:29:08
  • Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2
    Jul 21, 2024 – 00:37:59
  • Keaton Garnet - Digital Marketing Apocalypse - Part 1
    Jul 17, 2024 – 00:45:06
  • Mike Taylor - A crash course in AI - S5 Ep7
    Jun 17, 2024 – 01:15:25
  • Mike Harris - The politics of growth #1 - Turnarounds, hugs and chugs - S5 Ep6
    May 19, 2024 – 00:52:50
  • Brett Friedman - Applied creative strategy in an AI world - S5 Ep5
    Apr 7, 2024 – 01:03:44
  • John James - brand first principles. Avoiding the brand scam - Repost from Cognism's podcast
    Mar 31, 2024 – 00:38:07
  • John James - Live SXSW Sydney 2023 interview - repost from Komo Technologies podcast
    Mar 4, 2024 – 00:26:13
  • Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2
    Feb 5, 2024 – 01:28:53
  • Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1
    Jan 30, 2024 – 01:08:35
  • Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed
    Dec 20, 2023 – 00:46:05
  • Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22
    Dec 6, 2023 – 00:42:29
  • Part 5.1 - Thinking Different about Think Different - S4 Ep21
    Nov 30, 2023 – 00:35:07
  • Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20
    Nov 14, 2023 – 01:05:42
  • Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16
    Oct 26, 2023 – 00:47:12
  • Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19
    Oct 25, 2023 – 00:56:23
  • Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18
    Oct 21, 2023 – 00:41:43
  • Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17
    Oct 20, 2023 – 00:35:11
  • Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15
    Oct 4, 2023 – 00:18:25
  • Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14
    Sep 26, 2023 – 00:53:56
  • Anthony Garone - Exposing the murky world of Ghostwriting - S4 Ep13
    Sep 9, 2023 – 00:56:57
  • Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12
    Sep 5, 2023 – 01:04:41
  • John James & Meqa Smith - Culture, brand, internal marketing and core strategy - S4 Ep11
    Sep 1, 2023 – 00:36:44
  • Shay Howe - Chasing growth in the AI era - Confessions of a tech CMO - S4 Ep10
    Aug 27, 2023 – 01:10:10
  • Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9
    Aug 13, 2023 – 01:06:48
  • Jon Evans - Marketing on a shoestring budget. Turning $440 into $940 000 - S4 Ep8
    Jun 12, 2023 – 00:18:27
  • Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7
    Jun 10, 2023 – 01:01:56
  • Mike Rizzo - Marketing Operations Strategy - ignore at your entire function's own cost - S4 Ep6
    May 11, 2023 – 00:49:49
  • Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
    May 4, 2023 – 01:31:42
  • Mike Taylor - Is copying success a good strategy? Or should you be wary of survivorship bias? A debate - S3 Ep4
    Apr 23, 2023 – 00:59:43
  • Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
    Apr 16, 2023 – 00:48:24
  • Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James
    Apr 3, 2023 – 00:44:54
  • Andres Glusman - Testing, experimentation and competitive intelligence to craft products that sell - S4 Ep3
    Mar 12, 2023 – 01:33:55
  • Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2
    Feb 23, 2023 – 01:16:17
  • Per Davidsson - Empirical entrepreneurship and the pursuit of growth vs profit - S4 Ep1
    Feb 15, 2023 – 01:07:47
  • Elisa Choy - How to predict the results of elections before they happen - A US mid-terms example - S3 Ep31
    Dec 7, 2022 – 00:16:07
  • Adam Posner - Does loyalty exist? Crafting world-class loyalty programs which provide commercial benefit - S3 Ep30
    Nov 9, 2022 – 00:49:44
  • Flavia Barbat - Nuclear content strategy. Branding, publishing and the future of content - S3 Ep29
    Nov 1, 2022 – 00:59:57
  • Juan Mendoza - Growing a newsletter from scratch - The Martech Weekly story & applied content strategy - S3 Ep28
    Oct 29, 2022 – 01:10:32
  • Jon Evans - A big and small brand CMO - critical differences and learnings that make for superior marketing - S3 Ep27
    Oct 15, 2022 – 01:24:09
  • Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
    Oct 9, 2022 – 01:18:26
  • Jon Rolley - Advertising Media Measurement - How politics creates unwise choices - S3 Ep24 (part 5 of 6)
    Sep 24, 2022 – 00:36:22
  • Elisa Choy - Predict future behavior - Sentiment tracking & modern market research at scale - S3 Ep23 (part 4 of 6)
    Sep 22, 2022 – 01:08:11
  • Edgar Baum - Brand Tracking - How to make wise choices - S3 Ep22 (part 3 of 6)
    Sep 20, 2022 – 00:35:10
  • Michael Kaminsky - Modern Marketing Mix Modelling - How to make wise choices - S3 Ep21 (part 2 of 6)
    Sep 17, 2022 – 00:22:25
Recent Reviews
  • ytbbmiyggmkfxxertyyr
    Awesome Podcast
    I never write reviews, but this is an undervalued podcast—the host and guests have great chemistry (kudos to John) and there are deep, practical insights into real-world strategic issues within organizations...
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