The Programmatic Digest

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta
Apr 22, 2025 – 42:01
174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks
Apr 16, 2025 – 41:31
173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg
Apr 10, 2025 – 35:22
172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg
Apr 3, 2025 – 48:41
171. Women Leading the Way in Ad Tech with Ann Tarasevich
Mar 20, 2025 – 36:11
170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity
Mar 13, 2025 – 44:44
169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
Mar 6, 2025 – 39:28
168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes
Feb 26, 2025 – 22:23
167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
Feb 4, 2025 – 54:06
166. Here's Two Ways To Level Up In 2025
Feb 2, 2025 – 01:48
165. Programmatic Traders and Revenue Growth
Jan 13, 2025 – 04:24
164. Workshop #3 Preview: Reporting & Analysis
Jan 7, 2025 – 03:09
163. Workshop #2 Preview: Optimization
Jan 6, 2025 – 03:13
162. Preview of Workshop 1 out of 3: Pre-Campaign Launch
Jan 2, 2025 – 01:41
161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
Dec 19, 2024 – 01:30
160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
Dec 19, 2024 – 01:30
159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
Nov 23, 2024 – 27:21
158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
Oct 15, 2024 – 33:30
157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
Oct 8, 2024 – 33:50
156. Programmatic Curation, AI, and Global Collaborations with Seika Media
Sep 18, 2024 – 40:05
Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Aug 28, 2024 – 31:37
S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
Aug 5, 2024 – 40:05
153. I Served 1MM Impressions Blank: Here's How To Avoid
Jul 18, 2024 – 01:58
152. How To Avoid Overspending in Your Programmatic Ad Campaign
Jul 16, 2024 – 02:00
151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
Jul 9, 2024 – 40:49
150. WTF is Programmatic Curation And Why Is It Important
Jul 2, 2024 – 34:34
149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
May 14, 2024 – 37:33
S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
May 3, 2024 – 41:04
148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
Apr 16, 2024 – 42:43
147. Transforming Ad Agencies with Automated Programmatic Solutions
Apr 10, 2024 – 43:28
146. A Buyer's Introduction to Supply Path Optimization
Apr 4, 2024 – 01:07:41
145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
Mar 4, 2024 – 25:37
144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
Feb 26, 2024 – 38:46
S17. Supply Path Optimization con Antonio Minuta de Freestar
Feb 22, 2024 – 33:03
143. Navigating the Shift to Audio-First Advertising Strategies
Feb 19, 2024 – 35:06
142. Breaking Down the Advertising Supply Chain with Industry Insights
Feb 13, 2024 – 31:09
Programmatic Training: Underpacing Do's and Don't's
Feb 12, 2024 – 03:10
141. Beeler.Tech’s Navigator NYC: My Takeaways
Jan 31, 2024 – 47:51
Mastering Programmatic Buying in Compliance with COPPA Guidelines
Jan 16, 2024 – 35:23
S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
Dec 7, 2023 – 39:10
139. How To Partner With Black Owned Media, for real
Nov 29, 2023 – 36:00
S15 - Quiero Ser Product Manager con Claudio Marrero
Oct 13, 2023 – 36:06
138. Multicultural Targeting in Programmatic Media with Iesha White
Oct 12, 2023 – 46:12
137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
Oct 2, 2023 – 52:19
S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio
Sep 22, 2023 – 44:58
136. Understanding The Identity Landscape with Adapex
Aug 29, 2023 – 45:24
135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
Aug 8, 2023 – 56:29
133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023
Jul 28, 2023 – 22:16
132. Laura Gaffney - Live in Cannes Lions Festival 2023
Jul 26, 2023 – 22:04
131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023
Jul 24, 2023 – 15:33

Recent Reviews

ProducerJu

Refreshing & Insightful

Very refreshing take on this topic. Black and Brown people consume ads differently this is a great resource
Senator Shuler

This is just the beginning!!!

Who knew I needed to fall in love with the world of Programmatic Ads. Helene Parker provides a refreshing perspective on this topic. She has an uncanny ability to break down various topics on data analytics, media buyers, etc. I can't wait to tune into the next episode!!!
jdabooty

Amazing source to stay up-to-date on industry trends!

This podcast is very informative of the relevant moving parts of digital marketing industry. Hélène’s excitement and energy towards her guests are captivating and really help narrate a strong story, keeping you engaged. I’m excited to continue tuning in!!
Dan Larkman

Love being part of the conversation!

Being featured on Hélène’s podcast was such a pleasure. She has such an inviting and bright mind that made it extremely easy to chat about the industry with her. Apologies for the poor audio on my side. My mic wasn't close enough… I'll do better next time :). Thank you!
Jonathan Jones Speaks

Hélène is the realest!

When it comes to doing your homework and the niche of her questions. Covering topics that are so essential Hélène is truly a skilled interviewer and takes this serious. Jonathan Jones Host of Your Podcast Mentor with Jonathan Jones
love the PJ app

Technically sound and understandable

Helene bring clear, relevant topics in a relatable way and guides her guests knowledgeable information to be relatable to the audiences need. Amazing content!!
TheCookiesMonster

Informative and Engaging!

Exceptionally insightful analysis of today's digital media ecosystem, all with an impressive diversity of perspectives across the industry! Helene's unbiased lens enable me to keep up-to-date and always growing.
troznos

Engaging and Thoughtful

I’ve enjoyed a couple shows recently, and especially appreciate the show on cookieless future. The questions were mindful of what the future holds for all parts of the mar tech/ad tech ecosystem which elicited better answers. Looking forward to future episodes!
Alison. D. F

High energy and so informative

I appreciate the host really breaking down the latest in the industry. It can be overwhelming to keep up. As a freshman ninja, I appreciate the tips from the guests. Strongly recommend this!
Shana_socute

Great for programmers!

I enjoy listening to this podcast and how knowledgeable Hélène is about the latest trends in programming! The guest speakers are great and they definitely have great chemistry while discussing different topics. Aside from the podcast itself, her voice is calming yet energetically pleasing so you could listen all day. Great download!
ASawyer84

Great Podcast!

The programmatic digest podcast is your to-go podcast when you don’t have time to browse and you’re always on the go. The host is fun, enthusiastic, and discusses real challenges and opportunities we’re facing in our fast paced digital industry. This is great!
tblack757

Great content!

Very informative and highly recommended for anyone working in digital marketing!
Tp Branding

🙌🏾

Great podcast for professionals in marketing & advertising (especially digital marketing)
Favored1982

Love this!

The digital marketing rundown is great! So informative and a good listen.
KeitaGomis

I Love it!

Very interesting and informative! I love listening to your podcast. Keep it up.
JD Go

Very educational

I’m not really in the digital space, therefore I’m learning a lot. Thank you Mrs Parker!
Tonia ladakaroise

Interesting information. Thank you.

Great podcast with great educational information learned.
xkyrex

Amazing Podcast!!!

Helene is funny, kind and so sweet! If you’re looking for a podcast host who knows their stuff about programmatic & adtech you’ve found her!!! Take a listen NOW!!
Greeneye ninja

Amazing

This is what the industry needs! Keep up the great work!
HeleneParker

Very interesting

Great content if you are in the digital space.